2.Will segmentation work for charities?

Market segmentation is an important tool in marketing.Wikipedia lists the requirements of succesful segmentation strategy as follows.

homogeneity within the segment
heterogeneity between segments
segments are measurable and identifiable
segments are accessible and actionable
segment is large enough to be profitable.

Why do we segment markets?Its because different people respond in a different way to the 4 p's(1,2,3,4) in marketing.Segments ensure that the marketer spends his resources in a judicial way.

Will segmentation stragetegies work for non-profit marketing firms?Obviously they are working.That's why we see soo many charities targeting different types of segments.But what segmentation stragegies work what strategies dont work?

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I refined this question further and did a study.I cant talk about the specific hypotheses and findings,but I can talk about the statistical techniques I used in this study.I used regression and manova.To conclude, this story has a happy ending.The paper got accepted in a conference.

But the million $ question is(well actually it's not a million dollar question:-) will this paper turn out into a good journal article?

I am an eternal optimist.:-)